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Some Background Information for the September Event: The Power of Adjacency
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By Tench Forbes

Published August 31, 2013

Abstract: This post provides some background information about the BPMA September Event: The Power of Adjacency: Growth Strategies In Your Backyard. Presenter Mark Carr, Managing Partner, South Street Strategy Group, will provide insights into how to Identify and exploit new opportunities for growth in adjacent (related) markets.

Category: Planning, Analysis & Strategy


Welcome back from Summer Break! To help you get back into the swing of things, the BPMA’s September event will focus on achieving growth by exploiting Adjacent markets. In this session, Mark Carr, Managing Partner, South Street Strategy Group will discuss how to: leverage adjacencies in your own organization; how to evaluate and prioritize the best adjacencies for growth; Identify the key issues required to succeed with adjacencies; and the risks to watch out for.

To help prepare for this event, take a look at ORCInternational’s White Paper: Developing a Roadmap for Identifying and Tracking Adjacent Market Opportunities. This paper defines the concept of Adjacent Markets, and gives some well illustrated steps about how to identify and enter these markets based on an organization's strengths.

The Ivey Business Journal article THREE STRATEGIES FOR ACHIEVING AND SUSTAINING GROWTH gives a wider perspective on the importance of Adjacent growth strategies. The authors describe how exploiting Adjacent markets must be part of any companies growth strategy.

The BPMA is excited about this upcoming event, and looks forward to seeing you there!

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