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So you want to be a Product Manager? Background Info for the September BPMA Career Night
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By Tench Forbes 

Posted September 1, 2014

Abstract: Because the September event will present a panel discussion about making product management a career, this post will give you some light-hearted references about the product management job, especially for software/high-tech. With this, you can be informed about the job to get the most out of moderator Bruce McCarthy’s - Founder of UpUp Labs - panel discussion with knowledgeable Product Management Practitioners including BPMA Sponsor Larry Kahn, Vice President of Recruiting at New Dimensions in Technology.

Category: Career Development


The September Career Night will offer aspiring product managers the chance to ask a panel of experts on any and all aspects of the job..  UpUp Labs Founder Bruce McCarthy will moderate the panel that includes, in addition to Larry Kanh, Brian Collins: Vice President of Product Management at Demandware, Eli Mather: Product Manager at, and Alyson Weiss: Social Media Coach at Career Moves.

To get some light hearted background on the Product Management job, check out The Cranky Product Manager Blog for some really funny descriptions of the Product Manager’s role inside the fictional DysfunctoSoft. All the posts are very funny and insightful, but one I particularly like is A Day in the Life of the Cranky Product Manager. Although the focus is on Software Product Management, this a really insightful description of the PM job in any Industry.

I would also encourage anyone thinking about product management to look at the Websites of any of the BPMA sponsors listed on the BPMA Homepage. They all provide some really detailed material about many aspects of the PM Job.  For a convenient and concise reference/definition of Product Management/Marketing, take a look at the 280 Group’s Free Stuff Page  (registration required). There are several white papers and templates that provide a lot of basic information and definitions about Product Management Processes.

The BPMA is excited about this upcoming event, and looks forward to seeing you at the Microsoft NERD Center! You can register here.

We Would Like to Thank Our Sponsors