Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Product Design: Design Sojourn

Wishing All A Hap-pig Lunar New Year!Open in a New Window

It the time of the year where we look back, reminisce, reflect and appreciate everything that has happened to us...

The post Wishing All A Hap-pig Lunar New Year! appeared first on Design Sojourn. Please click above if you cannot see this post.

 

Thoughts on the iPhone Xs MaxOpen in a New Window

As a typical post-industrial type designer, I’ve given up the need to buy new stuff.  This MacBook Retina I’m writing this...

The post Thoughts on the iPhone Xs Max appeared first on Design Sojourn. Please click above if you cannot see this post.

 

Design Thinking Experts Fill In Gaps Between StepsOpen in a New Window

How do you identify the best Design Thinkers? Separate the men from the mice? They can fill in the gaps between...

The post Design Thinking Experts Fill In Gaps Between Steps appeared first on Design Sojourn. Please click above if you cannot see this post.

 

We turn 8 Today!Open in a New Window

It has been 8 years since I decided to evolve as a human by moving from employee-ship to entrepreneurship. Since...

The post We turn 8 Today! appeared first on Design Sojourn. Please click above if you cannot see this post.

 

What is the Difference Between Lean and Design Thinking?Open in a New Window

I get this question a lot.  The next question after that would be: aren’t they all the same?  I decided to...

The post What is the Difference Between Lean and Design Thinking? appeared first on Design Sojourn. Please click above if you cannot see this post.

 

2 Approaches to Design and 4 Rules for Understanding HumansOpen in a New Window

I get this all the time.
Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research.
Similarly, Scott Anthony writes:

It feels like a classic battle — the scientific approach of a company (Procter & Gamble when run by former CEO A.G. Lafley) that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.
But it's a false comparison. Both approaches rest on the belief that you need to understand your customers better than they know themselves so you can predict what they want without having to ask them to articulate what they want.

The post 2 Approaches to Design and 4 Rules for Understanding Humans appeared first on Design Sojourn. Please click above if you cannot see this post.

 

Zero to One: Find a Niche and Own it!Open in a New Window

I really like Zero to One by Peter Thiel.  So much so, that I’m slowly reading it chapter by chapter to...

The post Zero to One: Find a Niche and Own it! appeared first on Design Sojourn. Please click above if you cannot see this post.

 

Design Thinking Singapore’s Future: What is Holding Us Back from Change?Open in a New Window

A few weeks ago, the Prime Minister of Singapore, Mr. Lee Hsien Loong said: “Good design thinking was a key...

The post Design Thinking Singapore’s Future: What is Holding Us Back from Change? appeared first on Design Sojourn. Please click above if you cannot see this post.

 

Is Your Business Ready for Innovation?Open in a New Window

Some of you might be familiar with the Diffusion of Innovation. It is a theory that seeks to explain how...

The post Is Your Business Ready for Innovation? appeared first on Design Sojourn. Please click above if you cannot see this post.

 

What is Design Worth? A Masterclass on Design’s ValueOpen in a New Window

  Our partners Methodology.sg is running an awesome Masterclass workshop called: DESIGN LEADERSHIP: How to Identify and Communicate the Value of Design....

The post What is Design Worth? A Masterclass on Design’s Value appeared first on Design Sojourn. Please click above if you cannot see this post.

 

We Would Like to Thank Our Sponsors