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Product Design: Design Sojourn

We are Hiring (2020)Open in a New Window

we_are_hiring
Design Sojourn is an exciting strategic design consultancy passionate in helping our clients leverage on Design Led Innovation to make people's lives better.
We have openings for Designers or Design Researchers with a strong background in Ethnographic Design Research.
Requirements after the jump.

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The Design Thinking Process ParadoxOpen in a New Window

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity...

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Wishing All A Hap-pig Lunar New Year!Open in a New Window

It the time of the year where we look back, reminisce, reflect and appreciate everything that has happened to us...

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Thoughts on the iPhone Xs MaxOpen in a New Window

As a typical post-industrial type designer, I’ve given up the need to buy new stuff.  This MacBook Retina I’m writing this...

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Design Thinking Experts Fill In Gaps Between StepsOpen in a New Window

How do you identify the best Design Thinkers? Separate the men from the mice? They can fill in the gaps between...

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We turn 8 Today!Open in a New Window

It has been 8 years since I decided to evolve as a human by moving from employee-ship to entrepreneurship. Since...

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What is the Difference Between Lean and Design Thinking?Open in a New Window

I get this question a lot.  The next question after that would be: aren’t they all the same?  I decided to...

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2 Approaches to Design and 4 Rules for Understanding HumansOpen in a New Window

I get this all the time.
Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research.
Similarly, Scott Anthony writes:

It feels like a classic battle — the scientific approach of a company (Procter & Gamble when run by former CEO A.G. Lafley) that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.
But it's a false comparison. Both approaches rest on the belief that you need to understand your customers better than they know themselves so you can predict what they want without having to ask them to articulate what they want.

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Zero to One: Find a Niche and Own it!Open in a New Window

I really like Zero to One by Peter Thiel.  So much so, that I’m slowly reading it chapter by chapter to...

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Design Thinking Singapore’s Future: What is Holding Us Back from Change?Open in a New Window

A few weeks ago, the Prime Minister of Singapore, Mr. Lee Hsien Loong said: “Good design thinking was a key...

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