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Technologies & Trends

BPMA Gala Has the Magic Fit

By Bruce McCarthy

Abstract: The Boston Product Management Association (BPMA) 2014 Gala event on January 16th was the perfect fit for the group of about 100 product professionals. Read about Jeff Bussgang’s interactive talk, the past, present and future of the BPMA, and the magic marketing science. Then weigh into the ongoing conversation with Jeff and ask your burning how and why questions.

Big data - the secret sauce for building great products?

By Karthik Yajurvedi


Big Data heralds a new area of computing - an inflection point where data in any format may be explored and harnessed for ground-breaking insights. This article defines Big Data and Big Data Analytics and how the myriad sources of big data can be utilized like never before to understand customer behavior, sentiment and unmet needs to build truly great products.

The SaaS Customer Lifecycle: Seven Pitfalls

By Paul Ressler & Jim Naro

Successful SaaS providers know that selling to the right people and nurturing long-term relationships is one of the keys to profitability. A trial-and-demo approach can be easy and cost-effective, but may lead to acquiring customers who provide fewer up-selling and cross-selling opportunities and are more prone to customer churn. This article exposes common pitfalls that licensed software vendors fall into when move to SaaS and skip essential conversations about customer's business needs and objectives.

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