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Minimize Switching Costs to Maximize Value
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Minimize switching costs to maximize value
Posted on April 28, 2010

By Jeff Lash

Writing a business case?  Trying to estimate the market share your company’s new product will realize?  Too often, product managers underestimate the reality of switching costs.  In this insightful article, Jeff Lash outlines often-overlooked switching costs and provides guidance for identifying potential barriers to product adoption and ideas for overcoming the obstacles.

Category: Planning, Analysis and Strategy

From:  How To Be A Good Product Manager, a blog written by Jeff Lash, a product manager in St. Louis, MO

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