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Maximize Product Profitability as the Market Changes
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by Lee Shaeffer

Published 14 October 2009 in the AIPMM Product Management Library of Knowledge

As the market for your product matures, have you made the most of a commonly underexploited opportunity – enhancing the product by turning your product into a complete solution for the customer?   In this post , Lee Shaeffer reviews basic product-to-solution steps, thinking through the entire value chain, with a case example from mobile.

Category: Product Marketing and Demand Creation

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