Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
How to Prosper as a Product Manager
Share |
Based on the research of  Mohanbir S. Sawhney, Rajesh K. Tyagi,

Posted June 2010 in the Kellogg Insight Focus on Research

Product managers are essential to a company’s efforts, yet the position is fraught with frustration. Often the strategy-oriented job they thought they had accepted becomes lost among the rest of the position’s demands.  This excellent article summarizes academic research by two professors who explore the circumstances that affect, define, and ultimately determine a product manager’s effectiveness.

Category: Career Development

Based on academic research conducted by Mohanbir S. Sawhney, a clinical professor of marketing at the Kellogg School of Management, and Rajesh K. Tyagi, an assistant professor at HEC Montreal

We Would Like to Thank Our Sponsors