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Leadership Team - 2017



Bruce McCarthy

Having spent a lifetime as a builder and innovator, Bruce has a passion for understanding customer needs and creating compelling solutions. He has founded three companies and has led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. His executive-level positions include, most recently, VP of Product at NetProspex. He has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management and development. A dedicated evangelist for better products and product management, Bruce founded UpUp Labs in 2012. Through it, he offers consulting services and applies his expertise to building innovative new product management tools like Reqqs the forthcoming smart roadmapping tool. Bruce is also a prolific blogger on product management topics, as well as an organizer and popular speaker at product management, development, and innovation events.


Steve Robins
Vice President

Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that helps companies to understand better and market to their customers through targeted research, segmentation, solutions, messaging, sales tools and demand generation. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC, Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a CMO-focused marketing tech column for TechTarget, helped grow ProductCamp Boston into the second largest such event in the world, and was an analyst at the Yankee Group.

Erin McHugh Saif

Erin is a product leader in Analytics and Cloud Services with extensive product management experience across several diverse industries (Cloud BI, Data Visualization, CRM systems, Business Analytics and Nonprofit Management). Erin has deep experience leading organizations through on-premises to Cloud product transformations, including waterfall to agile development methodology, license to subscription pricing transformation, engineering to development operations practices and evolving to a simple, effective and delightful self-service trial, purchase and user experience. Erin currently serves as Senior Product Manager of Spotfire Cloud products at TIBCO. Erin has a BA in English and Political Science from Wellesley College. She is passionate about giving back and has served in a Board or Advisory capacity to CARE International, The ONE Campaign and ArtsBoston.


Justin Bakst
Assistant Treasurer

Justin has been actively involved in the BPMA for several years leveraging his experience developing innovative products for financial institutions. Justin current focus and passion is in the analysis and connection of banking trends with trends in the commercial real estate markets utilizing CoStar Group’s products. In 2016, he joined CoStar running the Risk Analytics Group as the Director of Capital Markets. Prior to CoStar, Justin was Managing Director at DCG, creating software solutions and providing intensive strategic consulting to the C-Suite. He received his B.S. in finance from Bentley University, his M.B.A. from Babson College; he is also a speaker and published author featured in publications including Product Camp, American Banking Journal, Chief Information Officer Magazine, and The Banking Exchange.


Board of Directors

Ed Arnold
Co-Directors of Program Planning

Ed Arnold is Vice President Products of LeveragePoint, a Software as a Service platform for customer value management including value-based selling and value-based pricing. He is one of the founding employees of LeveragePoint when it spun-out of the Monitor Group in 2009. Ed started his career in management consulting, and has worked for a number of firms including Diamond Technology and OmniTech Consulting Group. Later, he pivoted to the software industry working with e-learning start-ups and then for Communispace. Ed has an MBA from the Stern School of Business at New York University and holds BA and MA degrees in Political Science from Boston University. In 2015 he served as the Survey and Registrations lead for Boston ProductCamp.

Greg Ayres
Director of Marketing

Greg Ayres is a Senior Product Manager at Brainshark, Inc. He has extensive experience across the Health Care, Energy, Transportation, and Defense industries. Greg is recognized for his success through certifications from the Project Management Institute and Pragmatic Marketing. In his spare time Greg donates his energy and effort to a nonprofit that helps Boston Public School students grow personally and succeed academically. Greg holds an MBA from Harvard Business School, an MS in Mechanical Engineering from Stanford University, and a BSE in Mechanical Engineering, with a Certificate in Public & International Affairs, from Princeton University.

Jim Berets
Director of Partnerships

Jim Berets develops and executes product strategies; he has been a product manager, a product executive, and a product management consultant with responsibilities including market research, competitive analysis, product strategy and roadmapping, user experience, pricing, and Customer Advisory Boards. Jim has worked with companies from early-stage startups to established billion dollar companies. He is currently Application Ecosystem Director at Red Hat. Previously, Jim led product management at Black Duck Software, Knumi, and CO Space (acquired by Internap). Before becoming a product manager, Jim created and ran a worldwide pre-sales team and was a software developer and development manager at BBN. Jim earned an SBEE degree from MIT; an MSEE from the UC, Berkeley; and a CSS in management from Harvard. In addition to his Partnerships role with the BPMA, Jim is a mentor and a member of the Product Executives Forum.

Kelly Bowker
Co-Director of Mentorship

Kelly is a Product Manager at Codeship. She focuses on the user facing side of Codeship's CI/CD application by leveraging her background in graphic design and MBA. She enjoys working cross-functionally in order to develop a stronger understanding of the various users and their corresponding needs. Outside of work Kelly can be found experimenting with a new baked good, reading, or playing with her family.

Vanessa Ferranto
Director of Community

Vanessa Ferranto is an established software product management professional with experience in developing Product and Agile processes in growing B2B and B2C teams.  She has a passion for solving complex problems with an emphasis on the user experience across native, responsive web and data-driven products.  Vanessa has experience in a variety of industries including Financial Services, Healthcare, Transportation, Digital Media, Mobile Point-of-Sale and most recently in E-Commerce where she is currently the Director of Product at The Grommet.  Vanessa is a co-founder of the Boston Women in Product group, whose mission is to build a community that empowers and encourages women in the field of product management, marketing and user experience fields.  She is also the co-creator of the Agile Product Open group, which focuses of bring Agile principles to Product management.  As BPMA Director of Communities, she works with the Boston Women in Product and Agile Product Open groups to support their success and growth within the Boston area.

Kamal Hans
Director of Web

Kamal is data driven strategic marketer, entrepreneur and technologist with more than 16 years of highly enriching work experience in globally renowned firms like Ericsson, LG Electronics, Dyn, and Airvana. He is a successful motivator who thrives on challenging opportunities that require broad technical expertise, team development, and product management into new areas. Through his immense experience in technical product management, product based software development and systems validation, Kamal has interacted with clients across U.S and East South Asia and designed solutions that have improved their business efficiencies. He is working actively on Coliens, an App to connect corporate professionals at a personal level. Kamal is a Certified Agile Product Manager, Scrum Master, Agile Coach and holds a Master degree in general management from Harvard University.

Keith Hopper
Co-Director of Mentorship

Keith is a product coach working with executives and their teams on strategy and team development. In addition to enterprise clients, Keith has worked with over 80 startups on product strategy and was voted Boston’s Most Valuable Mentor by Techstar companies. He is also Olin College’s first Entrepreneur in Residence and a founding Trustee of the innovative micro philanthropy The Awesome Foundation, which furthers the interest of awesome in the universe through 81 chapters in 16 countries. Previously, he was at National Public Radio for eight years, where he ran Boston’s digital product team. More at

Janet Lee
Co-Directors of Program Planning

Janet is VP of Product at TimeTrade. Her passion is working with customers and technology and user experience teams to drive rapid product innovation. Janet has held product leadership roles at Lattice Engines, Oracle, and ProfitLogic. She was named one of 50 Women Making an Impact in Product Management in 2016. In her free time, Janet can be found running up Heartbreak Hill, browsing new recipes on Serious Eats, or listening to the latest Moth podcast. As co-director of Program Planning, Janet is focused on organizing events and workshops to promote learning and networking in the Boston product and marketing community.

Daniel Mackey
Director of Employer & Recruiter Relations

Dan is VP of Operations at WriterAccess, overseeing Product, Marketing, Customer Success, and Sales. Dan started his career as the first employee of a successful medical device startup before transitioning into running Product and Innovation with an ed-tech and career development SaaS company. Throughout his 10+ years of experience, Dan has been on multiple management teams and has run Product, Innovation, BizDev, Marketing, Technology, General Management, and loves cross functional integration and company growth. An engineer at heart, Dan graduated from Northeastern University with an Electrical and Computer Engineering dual major. Outside of work, he is passionate about friends, faith, and family – spending most of his free time with his wife and kids.


Jeffrey Segarra
Director of Online Content

Jeffrey Segarra is an experienced and customer focused product management and marketing professional with 30 years experience in bringing products to market. Jeff has spent most of his career in product management but is currently the Senior Director of Product Marketing for the Nuance Document Imaging division of Nuance Communications, Inc. Jeff is responsible for a global team of product marketers that delivers industry product positioning, messaging and content to help customers identify how Nuance Imaging Solutions can meet their needs. He is a Certified ScrumMaster, is Pragmatic Marketing Certified (Level Three PMC-III) and has an MBA from Iona College, Hagan School of Business. As Director of Online Content for BPMA he works with leading product management, marketing and user experience professionals to publish content as a growing resource for the Boston product community.


David White
Director of Sponsorships

David White is a sales and marketing professional with both the passion and skill to help sales teams sell more. His career spans companies big and small and encompasses a knowledge of many industries. Currently, he is plotting the collision of healthcare and the Internet of Things for the Philips Connected Sensing Venture.. In his spare time, David coaches soccer and is on a mission to bake the perfect baguette.


Past Officers & Board Members

  • Leslie Ament, Director of Employer and Recruiter Relations (2012)
  • Deepthi Bathina, Director of Executive Council (2014)
  • Sarela Bliman-Cohen, President (2013); Vice-President (2012)
  • Bill Cohn, Director of Editorial Content (2011-2012)
  • Larry Concannon, Director of Employer & Recruiter Relations (2013)
  • Robert Davis, Director of Marketing (2010)
  • Sunil Dixit, Director of Online Content (2013)
  • Maria Ferrante, Director of Membership (2012); Director of Online Community & Web (2011)
  • Vibhoosh Gupta, Director of Marketing (2014)
  • Ferenc Gyurcsan, Secretary (2013)
  • Makarand Joshi, Director of Sponsorships (2013)
  • Bob Levy, Co-Founder; President
  • Bal Mahale, Director of Sponsorships (2014)
  • Roy Meidan, Director of Employer & Recruiter Relations (2014)
  • Mark Muir, Director of Event Operations (2012-2013)
  • Tom Rarich, Director of Program Planning (2013)
  • Sandy Rogers, Director of Marketing (2011-2012); Director of Online Content (2013)
  • Michael Salerno, Co-Founder
  • Ray Trevisani, President (2013); Director of Sponsorships (2012)
  • Subasree Varadarajan, Director of Membership (2014)

We Would Like to Thank Our Sponsors