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Product Roadmapping: How to Avoid Shiny Object Syndrome (Practitioner's Workshop)
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Product Roadmapping: How to Avoid Shiny Object Syndrome (Practitioner's Workshop)

When: December 3, 2016
8:30 AM - 1:30 PM
Where: Hudl
38 Chauncy Street
Boston, Massachusetts  02111
United States
Contact: Alexis Schuette

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THE WORKSHOP IS SOLD OUT! Thank you for your interest.

Product Roadmapping: How to Avoid Shiny Object Syndrome

A Practitioner's Workshop Series Event

With Bruce McCarthy, CEO of UpUp Labs and President of the Boston Product Management Association

A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. It’s the one document that steers the entire organization in delivering on the company strategy. It's key to success, and yet many organizations struggle to produce effective roadmaps. In fact, many organizations don’t create one, even to publish internally. Or they do, but it is simply a collection of features and dates.

A roadmap is your vision for how a product (or product line) will help achieve your organization's strategic goals. In that sense, it is literally a map of the steps involved in getting your business where you want it to go. To make it even more concrete, a product roadmap is a timeline view of priorities.

A good roadmap inspires. It inspires buy-in from executives, and confidence from customers and salespeople. It Inspires development teams to produce the groundbreaking products that drive significant growth.

A good roadmap keeps your organization on course toward its destination. Stating what you will do and when makes it easy to determine when you fall behind schedule or get detoured by good ideas that just don't fit your strategic vision.

A product roadmap is not a project plan, but a communications tool, a statement of intent and direction. It is a map of the road ahead for the value you intend to deliver for your customer and organization.

In this workshop, you will learn how to:

  • Articulate an inspiring vision and goals for your product
  • Prioritize ruthlessly and scientifically
  • Protect against shiny object syndrome
  • Ensure alignment with stakeholders
  • Inspire loyalty and over-delivery from your team
  • Get your sales team working with you instead of against you
  • Publish a comprehensive roadmap without over-committing

Cost: $95

Fees include a copy of the workshop materials and a mid-morning snack.

Group rates are also available for groups of 3 or more. Please contact Alexis Schuette at for more information.

To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.

About the Presenter:

Having spent a lifetime as a builder and innovator, Bruce has a passion for helping cross-functional product development teams work better together to deliver great products to market faster. Bruce is an internationally-recognized thought-leader and sought-after speaker on product roadmapping and prioritization. He has written extensively on roadmapping on his blog,

Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as Reqqs, the simple, affordable roadmapping tool, and Awesomeness, a tool for measurably enhancing team effectiveness.

LinkedIn | Company Website | Personal Website | Company Twitter



Thank You to Our Generous Event Sponsor: Hudl




We Would Like to Thank Our Sponsors