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Leveraging the Internet of Things to Create Value for the Connected Customer
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The Internet of Things, the interconnection of billions of everyday devices, is enabling change in a variety of industries. Opportunities abound for vendors and for solving business problems that previously were impossible to solve. This panel of experts will discuss the market and the opportunities it presents.

When: Thursday, May 21
Registration opens at 6:15 PM
Where: General
51 Melcher Street
Boston, Massachusetts 
United States

Online registration is closed.
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BPMA Monthly Meeting

Leveraging the Internet of Things to Create Value for the Connected Customer

Do you struggle to identify opportunities that the growing world of Internet of Things may enable for your target markets? What impact does IoT have on how your customers' expect to be more "connected"? Is your organization ready to deliver on those expectations? Does the increased need for solutions instead of point products offer risks or opportunities? These are just a few of the questions that will be addressed in this exciting panel focused on IoT. Whether you are currently developing products in this area, thinking about it or just trying to understand the opportunity this panel will provide you with plenty of practical experience and insight.

Moderator Jeff Kaplan will facilitate a discussion with IoT product executives to learn about the IoT based opportunities in industrial products, transportation, consumer and medical products.

Key takeaways from the panel will include the panel's view on the following key questions:

  • Why does the Internet of Things phenomenon matter?
  • What opportunities exist for monetization of "connected" data in various industries?
  • How the Internet of Things is blurring the lines between B2B and B2C products.
  • How to avoid the IoT hype and focus on product connection opportunities that create real customer value.
  • How you maximize value creation via the customer intimacy enabled through the connectivity?

View Jeff's' presentation for this event: Leveraging the Internet of Things to Create Value for the Connected Customer

Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:00 pm: Informal & structured networking (light refreshments are served)
7:00 - 7:10 pm: Announcements
7:10 - 8:30 pm: Panel
8:30 - 9:00 pm: Wrap up, networking follow up and depart


General Assembly is about a 5-7 minute walk over the Summer St. bridge from South Station. When you cross the bridge take your first right onto Melcher St. and you will find it about 3/4 of the way down the street. There is evening parking for $8 ($5 on weekends) at the nearby 284 A St. Channelside Parking lot. When you arrive at 51 Melcher, take the lobby elevator down one level and you'll find GA.


Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door

About the Moderator:

Jeff Kaplan
Jeff Kaplan is the Founder and Managing Director of THINKstrategies (, the only strategic consulting firm that focuses entirely on the business implications of the transformation of the software and technology industry from a product-centric to a services-driven operating model, including Cloud Computing. Kaplan is also the host of a series of executive forums regarding the unprecedented business opportunities and challenges created by the Cloud, Big Data and the Internet of Things (IoT) called the Cloud Innovators Summits,

Prior to forming THINKstrategies, Jeff served as Vice President of Marketing and Business Development at InterOPS Management Solutions, an Internet Operations Management Services Provider. Before joining InterOPS, Jeff was Director of Strategic Marketing at International Network Services (INS) and subsequently Lucent Technologies, which acquired INS. Jeff also spent thirteen (13) years as a leading industry analyst at IDC, Dataquest and META Group.

Jeff is also a contributing columnist for BusinessWeek, Mass High Tech Journal, E-Commerce Times, Financial Times of London, NetworkWorld, Datamation, Business Communications Review, ComputerWorld, InfoWorld, InformationWeek, Managing Automation,, and the Web Hosting Industry Review. Jeff has a BA degree in urban planning from Rutgers University and MBA from Boston College.

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About the Panelists:

Mak Joshi
Mak Joshi is an accomplished Product Professional in the Energy Sector, currently working as Director of Product Management at Schneider Electric, a Global Leader in Energy Management. Mak’s experience in the Energy Sector includes a Clean Energy Fellowship with the prestigious New England Clean Energy Council and two Start-ups he co-founded. His most recent start-up, Grid Sensor proposed several innovative solutions for Electric Distribution Grid Automation and Mak was invited by the US CTO to present at a Showcase event at the White House. Previously, Mak has consulted as an Energy Expert for leading Electric Utilities, MA Clean Energy Center, Consulate General of Canada at Boston and other Governmental Agencies. Mak also holds leadership roles with non-profits such as Smart Manufacturing Leadership Coalition, BPMA, MIT Enterprise Forum – Cleantech Committee, TiE-Boston: Chair, Energy and Cleantech SIG and NH High Tech Council - Entrepreneur Forum

Mak has a BS and MS in Electrical and Computer Engineering, and an MBA from Northwestern University’s Kellogg School of Management.

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Brendan McSheffrey
Brendan McSheffrey is CEO of enGauge Inc., the Internet of Things leader in life safety monitoring with technologies installed at The Pentagon, Microsoft, Boeing, Walmart and more. Brendan has lead the creation of products in markets including internet infrastructure and business productivity software and building monitoring. Brendan holds over 30 patents in areas such as Internet of Things, online games, wireless systems, and fire protection.

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Chris Osgood
Chris Osgood is the co-founder and co-chair of the Mayor’s Office of New Urban Mechanics -- Boston's civic innovation group. This office partners with experts inside and outside of City Hall to explores the future of local government operations and policies. Before joining the Boston Mayor’s office, Chris earned his MBA from Harvard after serving for five years in the NYC Parks & Recreation Department.

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