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Partner Event (ASP): The Power of Personal Truths
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The Power of Personal Truths: Driving Business Strategy through Leadership Communication

When: April 16, 2013
From 7:30 AM to 9:00 AM
Where: Rebecca's Cafe Burlington
8 New England Executive Park
(same side of Mall Road as Burlington Mall), (781) 229-2112
Burlington, Massachusetts  01803
Contact: Jennifer von Briesen

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The Power of Personal Truths:
Driving Business Strategy through Leadership Communication

Successful leaders and business owners know that without a powerful communication strategy, a business strategy is just words on paper. The best leaders have discovered how to align their personal truths with their business and communicate them effectively to drive execution. David Casullo, President of Bates Communications, Inc. discovered this signature leadership trait and others throughout his decades of work leading businesses large and small, and in research for his book, Leading the High-Energy Culture (McGraw Hill).

In this energizing program, David will show you how to "sift for gold” to identify the personal truths that define you as a strategic, authentic leader. You’ll find out how to align these truths with your business strategy to create a competitive edge. And, you’ll learn high-impact communication tools for driving execution and sharing the unique story of your business with important audiences.


David Casullo
President, Bates Communications

David Casullo’s passion is developing leaders who have the courage and capability to change the world. He is President of Bates Communications and the author of Leading the High-Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish (McGraw Hill). Within weeks of its release in March 2012, the book became a bestselling book in Human Resources and Leadership on David’s methods ensure that leaders remember what is important by helping clarify values and recommit to behaving consistently, in alignment, with the "who that you are.” He has a proven process to clarify organizational values and communicate them effectively in a way that drives growth and top and bottom line results. His experience as a successful business leader and entrepreneur give him credibility with executive leaders in the C-suite as well as with emerging leaders in key roles throughout organizations.

Registration and details here

Note: As part of the alliance between ASP and BPMA, BPMA members can register as "Affiliates" for ASP Boston events and get the same discounted rates as ASP members.

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